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Mix 102.3
Mix 102.3 logo
Location Adelaide
Format Adult Contemporary
Launched 1925 (5AD)
1993 (Mix 102.3)
Frequency
Current 102.3FM
Previous 1310AM (1925-1978)
1323AM (1978-1993)
Callsign
Current 5ADD
Previous 5AD (1925-1993)
Owner Australian Radio Network
Network KIIS Network
Co-locate Cruise 1323

Mix 102.3 is an adult contemporary station in Adelaide and is owned by Australian Radio Network. The station started its life as 5AD and was Adelaide's first commercial station launching in 1925.

5AD was created by The Advertiser and its callsign represents its owner and city. Until its demise in 1930, 5AD was part of the Federal Radio Network which also included 2UW and 3DB. They are now KIIS 106.5 and KIIS 101.1 and still sister stations to Mix 102.3.

Mix 102.3 (previous) logo
5AD was Adelaide's top 40 station. But with the launch of SAFM (Hit 107) in 1980, it lost its audience and moved to an easy listening format.

In 1987 Hoyts Media bought 5AD to prepare for the FM switch in 1990 with the plan to create Triple M. But they were unsuccessful and the two AM stations converted were 5KA and 5DN. Three years later in 1993, Hoyts bought KAFM and is now Triple M.

5AD was sold to the Australian Radio Network who also owned 5DN. 5DN's relaunch as a music station on FM was unsuccessful. The stations changed frequencies with 5AD moving to 102.3FM with its hits and memories format.

By 2001, 5AD FM had become an adult contemporary station. To reflect its format, the station was renamed Mix 102.3.


Contents
Networks
Southern Cross Austereo Today's Hit Network Sea FM Hot FM Star FM Triple M LocalWorks RadioWest Former stations
Australian Radio Network KIIS Network Pure Gold Network
Nova Entertainment Nova smoothfm
Macquarie Radio Network Macquarie Network Southern Cross Broadcasting Fairfax Media Macquarie Regional Radio
Other ACE Radio Broadcasters Broadcast Operations Group Capital Radio Network Grant Broadcasters Pacific Star Network Seven West Media
Locations
New South Wales Sydney Newcastle Victoria Melbourne Queensland Brisbane Sunshine Coast South Australia Adelaide Western Australia Perth Tasmania Hobart ACT Canberra
Timelines
Adelaide
Stations
Sydney Hit 104.1 KIIS 106.5 Triple M 104.9 smoothfm 95.3 WSFM
NSW Star 104.5 The Edge 96.1
Melbourne Gold 104.3 Hit 101.9 KIIS 101.1 smoothfm 91.5 Triple M 105.1
Brisbane 4KQ 97.3 FM Hit 105 Magic 882 Triple M 104.5
Adelaide 5AA Cruise 1323 Hit 107 Mix 102.3 Triple M 104.7
Perth 96fm Hit 92.9 Mix 94.5
Hobart Sea FM 100.9
Canberra Mix 106.3