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Southern Cross Broadcasting logo

Southern Cross Broadcasting involvement in radio started in 1988. Macquarie Network sold their stations and Southern Cross Broadcasting started building their radio network by buying 3AW. By the time that Southern Cross Broadcasting sold their stations in 2007, it included the four stations that are the nucleus of both the Macquarie Network (1938) and the Macquarie Radio Network (2018) - 2UE, 3AW, 4BH (Magic 882) and 6PR.

  • 6PR : The Western Australia State Government's TAB owned 6PR to broadcast racing. In 1994, this was transferred to a narrowcast station and SCB bought 6PR. Southern Cross Broadcasting converted it to a Perth equivalent of 3AW with news, talk and sport.
  • 6IX : Austereo bought 6IX in 1988 with the plan to convert to FM with two Perth AM stations able to switch two years later. They were unsuccessful and Southern Cross Broadcasting bought 6IX in 1994. It was only short term and in 1998 sold to its current partnership, Capital Radio Network and Grant Broadcasters.
  • 3AK : Bought in 1994 but with buying additional Melbourne stations, the "2 station rule" required them to sell. In 1995 along with 3MP, 3AK was sold to Pacific Star Network and is now SEN.
  • 3EE : In 1995, Southern Cross Broadcasting bought 3EE and 3MP from Australian Radio Network. 3EE is now Magic 1278
  • 3MP : Bought by Southern Cross Broadcasting in 1995, they then owned four Melbourne stations. With the "2 station rule", Southern Cross Broadcasting sold 3MP and 3AK to Pacific Star Network.
  • 96fm : After unable to convert 6IX to FM, in 1997 Austereo bought the two Perth stations that switched - PMFM (Hit 92.9) and KYFM (Mix 94.5). The "2 station rule" required Austereo to sell Triple M. It was bought by Southern Cross Broadcasting and restored its original name of 96fm.
  • 2UE : Bought from the Lamb Family in 2001. It was Southern Cross Broadcasting first and only Sydney station.
  • 4BC : Bought from the Lamb Family in 2001. Except in Adelaide where Nova Entertainment owns 5AA, Southern Cross Broadcasting now had a talk station in all mainland state capitals.
  • 4BH : Bought from DMG Radio (now Nova Entertainment) in 2003. This gave Southern Cross Broadcasting two stations in Brisbane. 4BH is now Magic 882.

In 2007, Southern Cross Broadcasting merged with Macquarie Media Group and their 7 radio stations were sold to Fairfax Media.

4BC   Magic 8822UE3AW   Magic 12786PR   96fmFairfax Media
Location Frequency Name Format
NSW Sydney 954AM 2UE Talk
VIC Melbourne 693AM 3AW Talk
1278AM Magic 1278 Easy Listening
QLD Brisbane 1116AM 4BC Talk
882AM Magic 882 Easy Listening
WA Perth 882AM 6PR Talk
96.1FM 96fm Rock


Contents
Networks
Southern Cross Austereo Today's Hit Network Sea FM Hot FM Star FM Triple M LocalWorks RadioWest Former stations
Australian Radio Network KIIS Network Pure Gold Network
Nova Entertainment Nova smoothfm
Macquarie Radio Network Macquarie Network Southern Cross Broadcasting Fairfax Media Macquarie Regional Radio
Other ACE Radio Broadcasters Broadcast Operations Group Capital Radio Network Grant Broadcasters Pacific Star Network Seven West Media
Locations
New South Wales Sydney Newcastle Victoria Melbourne Queensland Brisbane Sunshine Coast South Australia Adelaide Western Australia Perth Tasmania Hobart ACT Canberra
Timelines
Adelaide
Stations
Sydney Hit 104.1 KIIS 106.5 Triple M 104.9 smoothfm 95.3 WSFM
NSW Star 104.5 The Edge 96.1
Melbourne Gold 104.3 Hit 101.9 KIIS 101.1 smoothfm 91.5 Triple M 105.1
Brisbane 4KQ 97.3 FM Hit 105 Magic 882 Triple M 104.5
Adelaide 5AA Cruise 1323 Hit 107 Mix 102.3 Triple M 104.7
Perth 96fm Hit 92.9 Mix 94.5
Hobart Sea FM 100.9
Canberra Mix 106.3